Our History
Sandler Arrows

Today's Leader in Innovative Sales and Sales Management Training.
For more than 30 years, Sandler has been a leader in sales and sales management training. Sandler's distinctive, non-traditional selling system and highly effective sales training methodology have helped salespeople and sales managers at every level take charge of the selling process. Sandler training is designed to create lasting "performance improvement" rather than the motivational "quick fix" typical of many seminar-based training efforts. To do so, Sandler relies on "reinforcement training" - a system that combines quality review materials along with access to ongoing training workshops and individual coaching sessions.

Sales Training Can Make a Job a Career
Developing skills, understanding what motivates prospects, and making permanent, positive changes in your selling behaviors - there's the Sandler Sales Institute, then there's everyone else! Sandler sales training is no quick-fix sales seminar. The Sandler Selling System is a proven, supportive, reinforcement-based approach to sales that can put your career permanently on the upswing.

Sales Management Training® Meeting the Challenge
Being a sales manager is a true challenge. The effective manager must be a shrewd judge of potential, a motivator, a coach, and an astute analyst. Sandler's Sales Management training provides the tools to perform all these roles.

Sandler History

David Sandler began sales training and developing the Sandler Selling System in the late '60s and early '70s. He created an extraordinary sales training program for small and mid-sized companies, Fortune 500 corporations, and individual non-selling professionals.

Sandler expanded our marketplace impact in 1983 by franchising our proprietary training programs as the Sandler Sales Institute. In 1995, David Sandler died, but his legacy lives on through the national entrepreneurial network of over 160 Sandler trainers and consultants who continue to deliver exceptional training to the marketplace.

The Sandler Selling System has a long-standing reputation as one of the most revolutionary and effective selling systems in the industry. Every year, we capture a larger share of the $210 billion-per-year training industry. These are very exciting times for the Sandler Sales Institute and hopefully for you, as you pursue your dreams and hopes for the future.